Carbonnier Communications is a specialised international marketing boutique focusing on premium terroir-based and traditional food, wine and spirits.  

At Carbonnier Communications, our overarching objective is to stimulate sales, increase visibility and enhance the reputation of the companies we represent in the US market. Our unique understanding, shared values and passion for their products, allows us  to operate as part of the team, ensuring a seamless collaboration.

Trade Assistance

For importers, distributors, buyers, sommeliers and sales people we can help with the following activities:

  • stimulate existing importers and distributors
  • identify new importers and distributors where necessary
  • organise commercial offers for distributors
  • develop alternative solutions whenever necessary
  • stimulate interest, train, motivate sales teams at every step
  • meet and follow up with trade buyers in restaurants and retail outlets
  • host tastings and focused events for end buyers
  • develop database for follow up, special offers, etc.

Media Activities

We have extensive experience dealing with traditional and new media, influencers, bloggers, podcasters and more…

  • spokesperson for estate: inform, connect, meet media
  • develop in-market communication and distribute information
  • manage social media
  • maintain and develop networks

Consumer Interactions

We help brands create a buzz, build reputation and stimulate interest…

  • coordinate consumer events with trade customers (restaurants, clubs, country clubs, caves, hotels, resorts, event planners)
  • host, educate, motivate organised wine groups such as Commanderies, University wine clubs, professional groups, collectors
  • represent wine estate at events (NYWE, wine auctions such as Heart’s Delight, or the Naples Wine Auction, dinners)
  • organise and host visits for collectors


Carbonnier Communications helps clients develop strategies for the US market…

  • prepare and/translate materials to promote, educate, train, and showcase the estate (info kit, core values/mission statement, news releases, newsletter, web sites
  • advise (market approach, communication, overall strategy)
  • liaise between estate and market, liaise with négociants
  • monitor market, media, political and economic issues
  • identify relevant events and opportunities
  • develop database
  • media coaching